SPECS: Pocket Brochure 5″x5″ folded
The purpose of designing this brochure was for a design class in order to practice layouts, branding and overall aesthetics. We were to choose an attraction in your city, mine being North Vancouver and so I only saw fit to make my topic hiking in order for toursits to find the best ones during their visit.
THE PROBLEM: There are 147+ mapped trails in BC and each have different varying factors such as time to complete, weather condition dependencies, level of difficulty, drive time, etc. The challenge was how to fit all this information is such a small brochure without it appearing overly cluttered.
THE SOLUTION: The brochure encapsulates all these components in a clear, logical format to help guide the hiker towards the one that is best suited for them. I decided to cut out a lot of the copy I had written initially and used icons to aid in the interpretation of the details about each hike. I tried to keep it visuals based, drawing my own graphics in place of words and keeping the photos larger than the text on each panel, confining the text to a neat rectangle box.